Grupo Sigla: Lah! Unexpected Restaurant
OGILVY SPAIN /OGILVYONE
Entry Information
Category: Retail/Direct SalesCountry where program ran: SpainDates program started/ended: September 2011 – December 2012
Product Description:
Restaurant specialising in Southeast Asian cuisine, with an Unexpected concept and positioning.
Advertiser/Client Name: Grupo Sigla
Website:http://www.essolotrabajo.com/2012/Lah/en/
Strategy
Marketplace challenge:
In recent years, competition among Asian restaurants (Asian, Chinese, Far Eastern, Cantonese, etc.) has been growing. This means that restaurants that offer added value, both in terms of their food and their spirit, have lost their essence and differentiation.
Target audience:
Consumer
Middle to upper class working...