Children's Medical Research Institute: Patch Pack

Jeans for Genes Day, a national annual fundraiser in which Australians are encouraged to wear denim jeans to work for one day and make donations to fund research into childhood genetic illnesses, needed to secure free print and broadcast media support.

Children's Medical Research Institute: Patch Pack

Wunderman

Entry Information

Category: Not-For-ProfitCountry where program ran: AustraliaDates program started/ended: June 2011 – June 2011

Product Description:

Jeans for Genes Day is an annual national fundraiser for research into childhood genetic illnesses.

Advertiser/Client Name: Children's Medical Research InstituteMedia Channels: Direct

Strategy

Marketplace challenge:

Jeans for Genes Day is a national annual fundraiser in which Australians are encouraged to wear denim jeans to work for one day and donate to fund research and cures for genetic illnesses in children. To support the charity campaign, we had...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands