Audi Brazil: Social selling strategies.
Urban Summer Digital Creative
Entry Information
Category: AutomotiveCountry where program ran: BrazilDates program started/ended: January 2011 – December 2011
Product Description:
Audi is a German automobile manufacturer, renowned by its design, sportiness and, mainly, technology.
Advertiser/Client Name: Audi BrazilMedia Channels: Social Networking
Website:www.urbansummer.com.br
Strategy
Marketplace challenge:
Audi competes within the premium segment of the Brazilian automotive industry, where high import taxes make the product very expensive. These taxes sometimes add up to four times the cost when compared to the US market, which considerably restricts the size...