Audi Brazil: Social selling strategies

This case study describes automaker Audi's use of social media in Brazil to increase its online following and generate sales leads.

Audi Brazil: Social selling strategies.

Urban Summer Digital Creative

Entry Information

Category: AutomotiveCountry where program ran: BrazilDates program started/ended: January 2011 – December 2011

Product Description:

Audi is a German automobile manufacturer, renowned by its design, sportiness and, mainly, technology.

Advertiser/Client Name: Audi BrazilMedia Channels: Social Networking

Website:www.urbansummer.com.br

Strategy

Marketplace challenge:

Audi competes within the premium segment of the Brazilian automotive industry, where high import taxes make the product very expensive. These taxes sometimes add up to four times the cost when compared to the US market, which considerably restricts the size...

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