United States Navy: Women in the Navy (re)defined

This recruitment campaign from the US Navy targeted a female audience, and sought to increase awareness and change perceptions of naval careers, and generate leads for recruiters.

United States Navy: Women in Navy Ratings Integrated Campaign

Campbell Ewald Advertising

Entry Information

Category: Business and Consumer ServicesCountry where program ran: United StatesDates program started/ended: October 2011 – December 2011

Product Description:

America's Navy is a top U.S. employer, committed to offering a diverse working environment that matches that of society. A multitude of Navy career opportunities are available to women longing for a challenging yet rewarding career path and the opportunity to make a global difference.

Advertiser/Client Name: United States NavyMedia Channels: Other

Strategy

Marketplace challenge:

Although women are becoming...

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