Collectif de festivals montréalais: Festimania

This campaign for the Collectif de Festivals Montréalais, which groups together 11 summer festivals that take place in the Canadian city of Montreal, sought to raise awareness in four tourist markets (Canada, USA, UK and France).

Collectif de festivals montréalais: Festimania

Cossette

Entry Information

Category: Publishing/EntertainmentCountry where program ran: CanadaDates program started/ended: February 2011 – May 2011

Product Description:

Created in 2010, the Collectif de Festivals Montréalais groups together 11 festivals that take place in Montreal from mid-July to mid-August. Summer 2011 was the first edition of Montreal Festimania – four weeks of uninterrupted festivities.

Advertiser/Client Name: Collectif de festivals montrealaisMedia Channels: TV/Video/Radio, Other

Strategy

Marketplace challenge:

With Montreal Festimania, the Collectif wanted to make Montreal known as THE city of festivals in North America in the Canadian,...

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