Collectif de festivals montréalais: Festimania
Cossette
Entry Information
Category: Publishing/EntertainmentCountry where program ran: CanadaDates program started/ended: February 2011 – May 2011
Product Description:
Created in 2010, the Collectif de Festivals Montréalais groups together 11 festivals that take place in Montreal from mid-July to mid-August. Summer 2011 was the first edition of Montreal Festimania – four weeks of uninterrupted festivities.
Advertiser/Client Name: Collectif de festivals montrealaisMedia Channels: TV/Video/Radio, Other
Strategy
Marketplace challenge:
With Montreal Festimania, the Collectif wanted to make Montreal known as THE city of festivals in North America in the Canadian,...