Loterías y Apuestas del Estado: Ask Away, Spend At Will

This Spanish State Lotteries campaign promoted Primitiva, one of the client's oldest games. The strategy employed was to feature real people from all different walks of life talking about what they would do if they won the Primitiva lottery, all in time to a soundtrack of Status Quo's classic rock song, "Whatever you Want".

Loterías y Apuestas del Estado: Ask Away, Spend At Will

Shackleton

Entry Information

Category: Publishing/EntertainmentCountry where program ran: SpainDates program started/ended: June 2011 – March 2012

Product Description:

Spanish State Lotteries is a public company under the Ministry of Economy and Finance of Spain. For 250 years, it has been responsible for the management, operation and marketing of all types of national lotteries and games, whenever this transcends the scope of an autonomous community.

The Primitiva lottery is one of the Spanish State Lotteries' oldest and most popular games. For a one euro bet you...

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