GivBlod: A sex-guru sees red – to support blood donation
RelationshusetGekko
Entry Information
Category: Not-For-ProfitCountry where program ran: DenmarkDates program started/ended: May 2011 – June 2011
Product Description:
GivBlod (Give Blood) is a humanitarian NGO working to collect and provide blood supplies for all the hospitals in the Greater Copenhagen area. GivBlod is a co-operation between The Capital Region of Denmark and Bloddonorerne (The blood donors) in this region.
Advertiser/Client Name: GivBlod – humanitarian nonprofit organisationMedia Channels: Social Networking, Other
Website:http://www.youtube.com/user/GivBlodAfstemning?feature=watch
Strategy
Marketplace challenge:
In short, the challenge for GivBlod was...