GivBlod: A sex-guru sees red - to support blood donation

GivBlod, a Danish NGO that provides Copenhagen hospitals with blood supplies, needed to boost donations.

GivBlod: A sex-guru sees red – to support blood donation

RelationshusetGekko

Entry Information

Category: Not-For-ProfitCountry where program ran: DenmarkDates program started/ended: May 2011 – June 2011

Product Description:

GivBlod (Give Blood) is a humanitarian NGO working to collect and provide blood supplies for all the hospitals in the Greater Copenhagen area. GivBlod is a co-operation between The Capital Region of Denmark and Bloddonorerne (The blood donors) in this region.

Advertiser/Client Name: GivBlod – humanitarian nonprofit organisationMedia Channels: Social Networking, Other

Website:http://www.youtube.com/user/GivBlodAfstemning?feature=watch

Strategy

Marketplace challenge:

In short, the challenge for GivBlod was...

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