The Defence Recruitment Branch (DRB): Be an officer - in The Danish Defence

The Danish armed forces needed to gain new recruits to its officer education scheme. But young Danes lacked awareness about the career opportunities offered by the scheme, instead believing that a military career is about robot-like discipline.

The Defence Recruitment Branch (DRB): Be an Officer – in The Danish Defence

RelationshusetGekko / Public

Entry Information

Category: Business and Consumer ServicesCountry where program ran: DenmarkDates program started/ended: January 2011 – February 2012

Product Description:

This campaign aim is to recruit new and relevant applicants to the officer education in the Danish Defense (Army, air force and navy).

The Danish Defense Recruitment Branch is challenged by a lack of awareness amongst young Danes when it comes to the career opportunities in the Danish Defense.

In many ways an officer's education equals the education of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands