Synoptik Online Eye Test

Danish consumers were targeted by this campaign for the Synoptik Online Eye Test, a website-based service that offers users an indication of whether they need to have their eyes tested or not.

Synoptik: Synoptik Online Eye Test

ELECTRIC//RAINMAKER – part of Hjaltelin Stahl Group

Entry Information

Category: Retail/Direct SalesCountry where program ran: DenmarkDates program started/ended: March 2011 – December 2012

Product Description:

Synoptik is a retail optician chain.

Advertiser/Client Name: Synoptik A/S

Website:http://www.synoptik.dk/addon/synstjek

Strategy

Marketplace challenge:

Background:

Synoptik wanted to offer a solution that could give potential customers an indication of whether they need to have their eyes tested or not. Ultimately, the target was to increase the knowledge that Synoptik, as the only one in the market, offers a free, certified eye test along...

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