Travelers Insurance: One2One Agent Utilization Campaign

This US campaign promoted One2One, a service that allowed agents to put together and implement DM campaigns via desktop software.

Travelers Insurance: One2One Agent Utilization Campaign

SMM Advertising & Marketing

Entry Information

Category: InsuranceCountry where program ran: United StatesDates program started/ended: March 2011 – December 2011

Product Description:

The Travelers One2One Direct Marketing Self-Service portal provides our agent distribution channel with the ability to design, develop, and implement direct mail campaigns right from their desktops, while providing them with state-of-the-art business building solutions to strengthen their competitive edge.

Advertiser/Client Name: Travelers InsuranceMedia Channels: Email, Direct, Telemarketing

Strategy

Marketplace challenge:

Increase agent utilization of One2One direct marketing applications to drive 2011 business results...

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