Loterías y Apuestas del Estado: Do What You Want

This campaign, for the Spanish National Lottery's EuroMilliones draw, delivered strong business results, including sales growth of 38%, despite a tough regulatory climate (with a new online gambling law coming into force).

Loterías y Apuestas del Estado: Do What You Want

Shackleton

Entry Information

Category: Publishing/EntertainmentCountry where program ran: SpainDates program started/ended: October 2011 – February 2012

Product Description:

The Spanish National Lottery is a state-owned entity governed by Spain's Ministry of Economy and Finance. They've been responsible for 250 years for the management, operation and marketing of the different types of national lotteries and games, and in any cases where they affect a territory greater than that of a regional community. EuroMillones is the lottery game that gives away the most amount of money with rollover...

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