Kraft Foods: Canada Samplicious

In a highly competitive Canadian marketplace, Kraft wanted a way to connect one-to-one with its most valuable consumers who could best drive volume and share.

Kraft Foods: Canada Samplicious

Aspen Marketing Services

Entry Information

Category: Product Manufacturing and DistributionCountry where program ran: CanadaDates program started/ended: October 2011 – February 2012

Product Description:

First Taste "Samplicious" is a program designed to connect Kraft's most valued consumers with the Kraft brands they love by delivering full-sized product samples, high value coupons and what's cooking magazine directly to their doorstep.

Advertiser/Client Name: Kraft FoodsMedia Channels: Other

Strategy

Marketplace challenge:

Across a highly competitive and diverse Canadian marketplace where consumers are forging relationships with major retailers and seeking short-term promotional deals,...

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