Mountain Dew: Skate Pinball
Colenso BBDO/Proximity
Entry Information
Category: Product Manufacturing and DistributionCountry where program ran: New ZealandDates program started/ended: May 2011 – August 2011
Product Description:
Mountain Dew is a high energy, fruit soft drinks brand with many flavour variants. With a higher caffeine level than other soft drinks, Mountain Dew is the energy drink of soft drinks.
Advertiser/Client Name: Frucor Beverages NZ Ltd
Strategy
Marketplace challenge:
In 2011, Mountain Dew had three new flavours to launch in New Zealand.
The client hoped these new variants would change Mountain Dew's fortunes. Although a...