Mountain Dew: Skate Pinball

Mountain Dew, the high-energy soft drink brand with many flavour variants, suffered from low awareness in New Zealand.

Mountain Dew: Skate Pinball

Colenso BBDO/Proximity

Entry Information

Category: Product Manufacturing and DistributionCountry where program ran: New ZealandDates program started/ended: May 2011 – August 2011

Product Description:

Mountain Dew is a high energy, fruit soft drinks brand with many flavour variants. With a higher caffeine level than other soft drinks, Mountain Dew is the energy drink of soft drinks.

Advertiser/Client Name: Frucor Beverages NZ Ltd

Strategy

Marketplace challenge:

In 2011, Mountain Dew had three new flavours to launch in New Zealand.

The client hoped these new variants would change Mountain Dew's fortunes. Although a...

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