Books that influenced me

Adam French

The founder of the innovation company Antedote, chooses and discusses a range of books that have influenced him.

Books that influenced me

Adam FrenchAntedote

Adam French founded the San Francisco-based innovation consultancy Antedote in 2012. Before starting this business, he founded the US division of the global brand consultancy Clear. He has also worked in innovation and brand consultancy at WPP. He brings brand and innovation strategy together with expertise in qualitative and quantitative insight.

1. Feersum endjinn by Iain M. Banks, published by Orbit, 1995

This was among the first science fiction books that I read, and at first it presented a challenge, with Banks writing Bascule's chapters in phonetic prose. However, as the plot...

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