10 rules for epic gamification

Gamification can help a brand speak to customers in a less obvious way, but how do you stop interest in your game tailing off after just one or two plays? This piece reveals ten rules that, if followed, will make a game do what the brand owner wants as well as becoming one that players want to return to time and time again.

10 rules for epic gamification

Tim RichardsBLITZ

Gamification can play a valuable role in branding, but how does a game become one that players want to return to time and time again? Tim Richards of BLITZ reveals ten rules for brands to follow.

In our connected culture, game mechanics provide the rules for the attention economy. Every brand wants attention but today's audience demands that brands earn that attention. Gamification can play a valuable role in branding – driving interactive relationships with consumers.

Every branding platform raises expectations and it falls to digital to deliver on promises made in...

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