Point of view: Brand innovation can lift Euro gloom
John WoodwardPublicis Worldwide
Since this is my last Admap column, I thought it would be good to devote it to 'How Planning Can Help Solve the European Financial Crisis'. A tall order, you might say. I'm not so sure.
First of all, though there is a European financial crisis, I tend to believe that a financial solution won't be sufficient. In fact, like most people who have spent any time outside Europe (and unlike most politicians) I believe the crisis is mostly a symptom of a much deeper...