From the editor: Spread the word

Colin Grimshaw

Although they are often inextricably linked in many people's minds, word-of-mouth marketing is a thriving entity away from the world of social media.

From the editor: Spread the word

Colin GrimshawWarc

It was inevitable that since Word-of-Mouth (the topic for this month's Admap Focus) emerged as a popular term around the same time as the genesis of social media, the two would become inextricably linked in many people's minds. As though brand chatter and recommendation never existed before the invention of Facebook. And that such discussion didn't just happen in everyday life. No, it needed to be stimulated… through the seeding of brand champions, advocates, influencers… online, of course.

In fact, though the social media zealots would have you think...

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