Aussie: Creating intelligent sales channels

Australian mortgage broker Aussie wanted more detail on which online channels were encouraging consumers to convert.

Aussie: Creating intelligent sales channels

Agency: Amnesia Razorfish

Advertiser: Aussie

Author: Ben Hourahine and Vanessa Wolff

Total Campaign Expenditure:$1 – 2 million

Strategic communications challenge

What is actually effective?

Where do you invest your marketing budget when you don't know what channels actually get consumers to convert online?

The finance category is intensely competitive and market data showed us a consistent increase in competitor advertising and digital spend YoY. With this pressure there is a constant need to ensure the right channel and media mix online, in order to ensure budgets are optimised to deliver conversion...

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