The Office of Road Safety Western Australia: Enjoy the ride

In this campaign, the Office of Road Safety Western Australia tackled the issue of speeding using the insight that the way we drive is symptomatic of the way we live: too fast.

The Office of Road Safety Western Australia: Enjoy the ride

Agency: 303Lowe

Advertiser: The Office of Road Safety Western Australia

Author: Derry Simpson

Total Campaign Expenditure:$1 – 2 million

Strategic communications challenge

Every year, agencies across the globe receive the same brief that we did back in 2009 – find a way to stop people speeding on our roads and reduce the number of speed-related crashes. The formula for addressing this brief is a pretty familiar one: we show people what happens when people speed in graphic detail; we use violent imagery of death and serious...

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