Capital consumers?

The latest buzzword is consumer capital. In the early days of the internet, consumers accepted or were oblivious to the harvesting of their data online.

Capital consumers?

Melanie HowardFuture Foundation

The more consumers understand the value of their online data, the less they will give it away.

The forecaster's songs are always full of buzzy words and catchy phrasings. Just recently, the Future Foundation has been humming on the riff of Consumer Capital, our latest trend du jour and more importantly a seriously loud trend de l'avenir.

This is a story about what we might call 21 st century consumer rearmament. It has its roots in the following idea. The internet, as a mass commercial and personal experience, is still barely...

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