Brand equity: Why do they still not get it?
Tim AmblerAdam Smith Institute
The popular misconceptions that have led marketing to be blamed for the financial crisis are rooted in the boardroom
Once again, a cracking issue of Market Leader(June 2012) in which the young at heart warriors, Winston Fletcher, Jeremy Bullmore, Hugh Davidson, and Hugh Burkitt in particular, together make an irresistible case for the centrality of marketing in modern society. Doubt not that marketing is vital and positive. The country lives off those companies making an honest buck, paying their taxes and propping up spendthrift...