Socialized research: A new approach for a new reality
Shelley Zalis, Jill Wiltfong, Graham Saxton and Michael RodenburghOTX Ipsos Open Thinking Exchange, Global
Introduction
We are now citizens of a socially networked mobile world where 'normal' changes faster than the seasons. The proliferation of digital technology and the pervasiveness of social media have changed the dynamic. Today's consumers are different. We have to engage them in ways that capitalize on and mimic their behavior and expectations in a hyper-connected, socialized world. Consider some of the (many) changes in society driven by technology and...