N-Series: Asus & Intel

This case study outlines the campaign by ASUS, the manufacturer of netbook PCs, to grow awareness of its brand and increase sales amongst PC users.

N-Series: Asus & Intel

Client: Asus & IntelBrand: N-SeriesAgency: ZenithOptimedia Worldwide & Kitcatt Nohr DigitasCategory: IT/TelcoCountry: United Kingdom

ASUS is one of the most innovative technology brands, but not widely known by general consumers. It is the company that first invented the netbook, made the world's best-selling and most award-winning motherboard. It is the highest ranked for environmentally friendly electronic projects. But ASUS competes against the market giants HP, Apple and Dell who outspend ASUS 10 to 1 on advertising.

ASUS, with the help of Intel and Bang &Olufsen, created the...

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