Mercedes-Benz Passenger Cars: Venice/C-Class Coupé

Mercedes-Benz, the automotive brand owner, wanted its C-Class Coupé to help it develop a sportier image amongst auto enthusiasts and to win over consumers otherwise interested in Audi or BMW models.

Mercedes-Benz Passenger Cars: Venice/C-Class Coupé

Client: Daimler AGBrand: Mercedes-Benz Passenger CarsAgency: Jung von Matt AGCategory: AutomotiveCountry: Germany

With the C-Class Coupé, Mercedes-Benz introduced the first two-door coupé of the C-Class family, designed to replace the CLC as a separate model type. The youngest and wildest member of the C-Class family, it is the perfect entry-level coupé: with its sporty, stylish design, it could win over new target groups and provide the brand with a sportier image. In order to assert itself in the challenging niche market segment of mid-size coupés, the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands