Mercedes-Benz Passenger Cars: Venice/C-Class Coupé
Client: Daimler AGBrand: Mercedes-Benz Passenger CarsAgency: Jung von Matt AGCategory: AutomotiveCountry: Germany
With the C-Class Coupé, Mercedes-Benz introduced the first two-door coupé of the C-Class family, designed to replace the CLC as a separate model type. The youngest and wildest member of the C-Class family, it is the perfect entry-level coupé: with its sporty, stylish design, it could win over new target groups and provide the brand with a sportier image. In order to assert itself in the challenging niche market segment of mid-size coupés, the...