Directorate-General Health & Consumers (DG SANCO): Ex-smokers are Unstoppable

Rather than offer a direct anti-smoking message, this campaign celebrates the ability of ex-smokers to stay away from tobacco.

Directorate-General Health & Consumers (DG SANCO): Ex-smokers are Unstoppable

Client: European CommissionBrand: Directorate-General Health & Consumers (DG SANCO)Agency: Saatchi & Saatchi BrusselsCategory: General Healthcare & OTC ProductsCountry: Belgium

Every year, 695,000 Europeans die because of smoking. Smoking continues to be the largest single cause of preventable death and disease in the European Union (EU). Research shows that, on average, 21% of European smokers have tried to quit at least once in the past year. However, research also indicates that they are not always successful.

Anti-tobacco campaigns are not new but until...

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