Speed Read – Tapping into the Y Factor
Toby SouthgateThe Brand Union
This Speed Read was originally published in Admap - Septemper 2012 issue.
Generation Y is a tech-savvy and influential demographic. For brands to engage with this audience, a number of new factors come into play. How Cool Brands Stay Hot gives guidance on maintaining a relationship with this generation.
How Cool Brands Stay Hot. Branding to Generation Yis an introduction to Generation Y and an overview of successful methods to engage them with a brand. Its co-authors are Joeri Van den Bergh...