Speed Read - Tapping into the Y Factor

For brands to engage with the tech-savvy and influential Generation Y demographic, they must change the way they think about marketing.

Speed Read – Tapping into the Y Factor

Toby SouthgateThe Brand Union

This Speed Read was originally published in Admap - Septemper 2012 issue.

Generation Y is a tech-savvy and influential demographic. For brands to engage with this audience, a number of new factors come into play. How Cool Brands Stay Hot gives guidance on maintaining a relationship with this generation.

How Cool Brands Stay Hot. Branding to Generation Yis an introduction to Generation Y and an overview of successful methods to engage them with a brand. Its co-authors are Joeri Van den Bergh...

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