Warc Tech Trends Snapshot: Accessible Apps - The opportunities of voice and motion activated apps for smartphones, consumers and brands

The growth of voice- and motion-activated apps is widening the utility of smartphones, improving the quality of life for visually- and hearing-impaired consumers and enabling phone use in new situations (e.g.
driving). These accessible apps could be a lucrative segment within the wider app market, with a potential to grow in line with the needs of the world’s aging population. Creating smooth-running, user-friendly handsets and operating systems will be key for manufacturers, while brands will have new opportunities to use apps as media and service channels to enhance consumer experiences and engagement. This Snapshot includes examples of brands ahead of the curve....

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