Point of view: Twitter's Weibo smackdown
Peony WuOgilvy & Mather China
With more than 300 million dedicated users across mainland China, Hong Kong and Taiwan, Sina Weibo is China's heavyweight answer to Twitter. Since the microblog burst onto the Chinese internet scene in 2009, shortly after the 2008 Beijing Olympics, Sina's rise has been fierce and dramatic. Today, more than one quarter of the country's people rely on it for their daily social networking fix and to access up-to-the-minute news and gossip that even the censors can't keep up with.
One year after Sina's introduction, its primary competitor Tencent...