10 trends in sustainability
J Walker SmithThe Futures Company
Greater visibility is a blessing and a curse for sustainability. A higher profile means greater focus which leads to greater accountability. The Futures Company's J Walker Smith reveals how it can aid growth.
Sustainability has long been a challenging corporate priority, and the challenges associated with it are not getting any easier. Green issues now have the full attention of business leaders. McKinsey's most recent global survey of corporate executives finds sustainability initiatives moving beyond corporate reputation to operational efficiencies and new markets and products. Yet, even as sustainability is...