Lowdown: Kickstarter

Nick Hirst

Kickstarter has helped 64,000 projects launch in the US with almost $240 million in funding. Almost half of these were in film, video and music but many were in gaming and technology.

Lowdown: Kickstarter

Nick HirstDare

In the US, Kickstarter has helped 64,000 projects launch with almost $240 million in funding. Half are in film, video and music – artists bypassing big industry and using fan funding instead. But many are in technology, design and gaming. Kickstarter launches in the UK this year.

Anyone can start a project and ask for funding. Advertising it is down to them, though Kickstarter features projects on its homepage, which triples their success rate. Rewards are key: Pebble (a smart watch that raised $ 10 million in funding and sold out its first 85,000 units)...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands