Global Marketing Index, August 2012: Marketing budgets plummet in Asia Pacific and Europe
Suzy Young
- Marketers in the Americas continue to buck the negative trend
- Trading conditions show global improvement in August
- Staffing levels rise in all three global regions
Global marketing budgets fell to their lowest level this year in August, according to Warc’s latest Global Marketing Index. The index registered a value of 46.1 for the month, a drop of 1.4 points compared with July.
Above 50 = generally improving; below 50 = generally declining
The deteriorating outlook can largely be attributed to...