Global Marketing Index, August 2012: Marketing budgets plummet in Asia Pacific and Europe

August 2012 results from Warc's Global Marketing Index, a monthly indicator of the state of the marketing industry, which tracks trading conditions, staffing levels and budgets.

Global Marketing Index, August 2012: Marketing budgets plummet in Asia Pacific and Europe

Suzy Young

  • Marketers in the Americas continue to buck the negative trend
  • Trading conditions show global improvement in August
  • Staffing levels rise in all three global regions

Global marketing budgets fell to their lowest level this year in August, according to Warc’s latest Global Marketing Index. The index registered a value of 46.1 for the month, a drop of 1.4 points compared with July.

Above 50 = generally improving; below 50 = generally declining

The deteriorating outlook can largely be attributed to...

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