List of glossaries of advertising-related terms

Mi hui Pak

This summary from the Advertising Research Foundation provides a list of glossaries from around the web for quick access to advertising terms.

List of glossaries for advertising-related terms

Mi hui Pak

General Marketing and Advertising Terms

  • Dictionary of Marketing Communications (Unedited Version)
  • AMA's Dictionary
  • SmartBiz' Glossary of Advertising Media Terms

Marketing Research Terms

  • ESOMAR's Market Research Glossary

Media Channel – Specific Terms

Cable Television

  • CAB's Glossary

Digital

  • IAB's Glossary of Advertising Terms
  • MPA's Online Glossary
  • NetLingo

Magazine & Newspaper

  • MPA's Glossary of Magazine Research Terminology
  • The Economist's Glossary of Press Research & Planning Terms

Mobile

  • MMA's Glossary

Television

  • TVB's General Glossary
  • TVB's Multiplatform Glossary
  • Thinkbox's TV Technology Glossary...

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