Mobile apps

This summary from the Advertising Research Foundation offers an overview of mobile apps including benchmarks and best practice for creating mobile apps.

Mobile apps

Mi hui Pak

Below read more on best practice for mobile app usage:

Benchmarks: what metrics should we track

TechCrunch. (2011, March 15). Mobile App Users Are Both Fickle And Loyal: Study A study released by Massachusetts-based application analytics firm Localytics found that:

  • While most smartphone users are willing to try new apps (as evidenced by the 10 billion downloads from the iTunes store), 26 percent of the time they download an app, use it once, never to use it again.
  • However, 26 percent of app users become loyal, repeat customers, using a new application more...

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