Warc Industry Trends Snapshot: Cloud Gaming - What the end of the console means for gamers, brands and the global gaming industry

A Warc Trends Snapshot on cloud gaming, a technology set to change the face of the $74bn global gaming industry by reinventing it as a service.
With processing done in the cloud, gamers will not need expensive high-spec PCs or consoles for immersive experiences. This will bring new gamers into the market (with gameplay via TVs and portable devices like tablet and phones). It will also present new opportunities for in-game marketing and new challenges for electronic entertainment companies. This Warc Snapshot also includes the trend's implications for brands and examples of brands ahead of the curve....

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