Gillette Mach3 Turbo Sensitive: Shave Sutra
Shahvez Afridi and Keegan D'Mello
Campaign details
Brand owner: P&G IndiaAgency: BBDO IndiaBrand: Gillette Mach3 Turbo SensitiveCountry: IndiaChannels used: Branded content, Events and experiential, Internet - display, Internet - general, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store media, Print - general, unspecified, Product and other sampling, Public relations, Social media, Television, Word of mouth and viralMedia budget: 500k - 1 million
Executive summary
Gillette's long-term goal was all about getting Indian men to shave more often...