Cadbury Dairy Milk: At home!
Manasi Rajagopal and Ganapathy Balagopalan
Campaign details
Brand owner: MicrosoftAgency: Ogilvy & Mather IndiaBrand: Cadbury Dairy MilkCountry: IndiaChannels used: Internet - display, Internet - general, Newspapers, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Social media, TelevisionMedia budget: 3 - 5 million
Executive summary
In 2010, Cadbury Dairy Milk (CDM) achieved its best-ever performance when it sold enough CDM bars to run the length of the Great Wall of China more than twice. An achievement that fetched it an AME Gold, Two Effie...