PHD Philippines Big Hug: An Anniversary Milestone

PHD Philippines, the media agency, wanted to raise enough money to enable Habitat for Humanity, a non-profit Christian ministry working to help assemble responsible and self-reliant communities, to build two houses.

PHD Philippines Big Hug: An Anniversary Milestone

Me-An Bernardo and Sam Santiago

Campaign details

Brand owner: PHD PhilippinesAgency: PHD PhilippinesBrand: PHD PhilippinesCountry: PhilippinesChannels used: Newspapers, Outdoor, out-of-home, Radio, Social media, TelevisionMedia budget: Up to 500k

Executive summary

In line with PHD Worldwide's 21st-anniversary theme 'Big Hugs', PHD Philippines aimed to come up with creative ways to support a chosen charity. With a limited budget, the goal was to generate enough donations from people across the Philippines to build at least two houses for Habitat for Humanity.

The PHD Philippines...

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