Nescafe Dolce Gusto: Singapore Launch 2011
Sakura Irie, Shintia Xu and Bobee Chua
Campaign details
Brand owner: NestléAgencies: McCann Erickson, Social@Ogilvy and MindshareBrand: Nescafé Dolce GustoCountry: SingaporeChannels used: Direct marketing, Events and experiential, Internet - general, Internet - microsites, widgets, Newspapers, Packaging and design, Point-of-purchase, in-store media, Print - general, unspecified, Product and other sampling, Radio, Social media, Sponsorship - event or property, TelevisionMedia budget: 500k - 1 million
Executive summary
Singapore has always had a strong coffee culture of its own, whilst increasing foreign influences have also created...