Alaska Evaporada Evaporated Creamer: Mas summerap ang summer sa Alaska

Zara Jane Dimayuga

Alaska Evaporada Evaporated Creamer, already the market leader in the canned liquid milk category in the Philippines, intended to continue growing by increasing household penetration and multiplying consumption frequency.

Alaska Evaporada Evaporated Creamer: Mas summerap ang summer sa Alaska

Zara Jane Dimayuga

Campaign details

Brand owner: Alaska Milk CorporationAgencies: M2M Advertising Philippines Inc (media) and Lowe Philippines (creatives)Brand: Alaska Evaporada Evaporated CreamerCountry: PhilippinesChannels used: Branded content, Games and competitions, Internet - display, Newspapers, Online video, Sales promotion, Social media, TelevisionMedia budget: 500k - 1 million

Executive summary

They say that when you're at the top, the only way to go is down. But for category leader Alaska Evaporada Evaporated Creamer, the only way to go was even further...

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