Circulo Verde: Nostalgia

Philippines developer Ortigas had revamped its master plan for Circulo Verde, a Manila condominium community of 15 residential towers laid out over 10 hectares of land.

Circulo Verde: Nostalgia

Campaign details

Brand owner: Ortigas & CompanyAgency: J Romero Advertising, PhilippinesBrand: NostalgiaCountry: PhilippinesChannels used: Magazines - consumer, Newspapers, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio, TelevisionMedia budget: Up to 500k

Executive summary

Playing out in the open had become an elusive experience to the residents of Manila, the capital of the Philippines. Space to play, parks to enjoy and fields to run around had become a rarity. Bringing back the space to encourage outdoor recreation in the city is what Circulo Verde aimed to...

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