Clear QR Code
Massimiliano La Franca
Campaign details
Brand owner: UnileverAgency: Lowe – Open Brand: ClearCountry: ThailandChannels used:Mobile and apps, Online video, Outdoor, out-of-home, Word of mouth and viral Media budget: Up to 500k
Executive summary
This campaign shows how Clear dandruff shampoo repositioned itself from being a dandruff specialist, to being a holistic 'scalp expert' in Thailand.
With a limited budget, the brand required a powerful idea to attract the attention of consumers, drive traffic to the Clear website, and ultimately increase sales and market share.
This was...