Clear QR Code

Clear, a dandruff shampoo owned by Unilever, repositioned itself in Thailand from being a dandruff specialist to being a more general 'scalp expert'.

Clear QR Code

Massimiliano La Franca

Campaign details

Brand owner: UnileverAgency: Lowe – Open Brand: ClearCountry: ThailandChannels used:Mobile and apps, Online video, Outdoor, out-of-home, Word of mouth and viral Media budget: Up to 500k

Executive summary

This campaign shows how Clear dandruff shampoo repositioned itself from being a dandruff specialist, to being a holistic 'scalp expert' in Thailand.

With a limited budget, the brand required a powerful idea to attract the attention of consumers, drive traffic to the Clear website, and ultimately increase sales and market share.

This was...

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