Taiwan Beer: Start your journey of discoveries with mango
Winnie Lee
Campaign details
Brand owner: Taiwan BeerAgency: McCann Worldgroup TaiwanBrand: Fruit Flavored Taiwan BeerCountry: TaiwanChannels used: Events and experiential, Internet - display, Internet - microsites, widgets, Magazines - consumer, Packaging and design, Point-of-purchase, in-store media, Print - general, unspecified, Product and other sampling, Product placement, Public relations, Sales promotion, Social media, Television, Word of mouth and viralMedia budget: Up to 500k
Executive summary
The launch of Fruit Flavored Taiwan Beer was not an easy task.
Why? Taiwan Beer dominated...