Mom-Made Toys: Designer Moms

Plan Toys, a Thai toy manufacturing company, regularly donates toys in bulk to various children's charities but children with physical and mental disabilities were unable to fully use commercially made toys for ordinary children.

Mom-Made Toys: Designer Moms

Pradon Sirakovit

Campaign details

Brand owner: Plan ToysBrand: Mom-Made ToysAgency: Lowe ThailandCountry: ThailandChannels used: Packaging and design, Public relations, Social mediaMedia budget: Up to 500k

Executive summary

This is an inspirational story of how a dedicated group of mothers helped a toy company redesign toys made for children with special needs. Their own children.

Every year Thailand-based toy manufacturing company Plan Toys donates toys in bulk to various charitable organizations throughout Thailand to underprivileged children and children with physical and mental disability. However, these donated...

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