Mom-Made Toys: Designer Moms
Pradon Sirakovit
Campaign details
Brand owner: Plan ToysBrand: Mom-Made ToysAgency: Lowe ThailandCountry: ThailandChannels used: Packaging and design, Public relations, Social mediaMedia budget: Up to 500k
Executive summary
This is an inspirational story of how a dedicated group of mothers helped a toy company redesign toys made for children with special needs. Their own children.
Every year Thailand-based toy manufacturing company Plan Toys donates toys in bulk to various charitable organizations throughout Thailand to underprivileged children and children with physical and mental disability. However, these donated...