Sony Handycam: Forever Moments
Adam Lau and Magz Osborne
Campaign details
Brand owner: Sony IndonesiaBrand: Sony HandycamAgency: The Campaign Palace, IndonesiaCountry: IndonesiaChannels used: Cinema, Internet - display, Internet - general, Magazines - consumer, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Public relations, TelevisionMedia budget: 500k - 1 million
Executive summary
Competition in the camcorder category is intensifying due to advances in smartphone and compact-camera capabilities. 'Precious moments' have become 'disposable moments' – filmed in haste, uploaded today and forgotten tomorrow.
So the aim was...