DiGi WWWOW - Malaysia's 1st internet for all awards
Sulin Lau
Campaign details
Brand owner:DiGi TelecommunicationsAgeny: RAPP MalaysiaCountry: MalaysiaChannels used: Internet - microsites, widgets, Social mediaMedia budget: Up to 500k
Executive summary
By launching its 3G internet product four years after its main competitors, DiGi needed a radical campaign to make its mark as a serious internet service provider.
The DiGi WWWOW 'internet for All' Awards, Malaysia's first campaign for Malaysians online, about Malaysians online, and generated byMalaysians online, was established – which celebrated Malaysians...