Vitasoy: Stands by every moment
Jan Lee, Joann Ngai and Kam Fatt Chen
Campaign details
Brand owner: Lana Chiu/Cynthia HoBrand: Vitasoy International Holdings (Vitasoy)Agencies: creative agency DDB Group (Hong Kong); media agency PhD (Hong Kong)Country: Hong KongChannels used: Outdoor, out-of-home, Packaging and design, Point-of-purchase, in-store media, Product and other sampling, Product placement, TelevisionMedia budget: Up to 500k
Executive summary
How did a big fish jump out of a shrinking pond?
How could a brand drastically revitalize itself in a declining category after losing its share to other non-alcoholic beverages?...