AKS: The safety catch
Bitop Das Gupta and Salahuddin Shahed
Campaign details
Brand owner: Abul Khair Steel Mills Bangladesh LtdBrand: AKSAgency: Grey Advertising BangladeshCountry: BangladeshChannels used: Newspapers, Packaging and design, TelevisionMedia budget: 500k - 1 million
Executive summary
Abul Khair Steel Mills Bangladesh Ltd was present in the steel market with their refined steel manufactured with the latest technology TMT. But they faced a serious challenge. In a market where small players dominate the market with the majority market share, how could they increase their market share? How could...