DBS Credit Card: Dining planners

DBS, a small player in Hong Kong's retail banking market, wanted to increase its credit card usage and have its loyalty scheme stand out in the sea of sameness offered by its rivals.

DBS Credit Card: Dining planners

Karen Ng, Joann Ngai and Kam Fatt Chen

Campaign details

Brand owner: Lorain Lam and Maidy WongBrand: DBS Bank (Hong Kong) LtdAgencies: creative agency DDB Group (Hong Kong); media agency OMD (Hong Kong)Country: ChinaChannels used: Email marketing, Events and experiential, Games and competitions, Internet - general, Magazines - consumer, Newspapers, Online video, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Public relations, TelevisionMedia budget: 1 - 3 million

Executive summary

Adding Three Michelin Stars to DBS's Dining Card

DBS is a tiny player...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands